Toujours – Easy Field Trousers BM40YP02 – White

TOUJOURS, a brand derived from the French word for “daily,” embodies the essence of everyday fashion with a touch of elegance. Masayo SHIMENDO, a designer with a rich background in graphic design and extensive experience in package design and public relations for journals, leads TOUJOURS.

With a keen eye for detail and a passion for aesthetics, Masayo SHIMENDO infuses TOUJOURS with a distinctive style that resonates with those who seek to elevate their everyday attire. Drawing inspiration from the natural world, the brand prioritizes the use of carefully selected natural materials. Each chosen to enhance the texture and expression of the garment.

What sets TOUJOURS apart is its unwavering commitment to both style and comfort. Masayo SHIMENDO pays meticulous attention to the design and construction of each piece, ensuring that it not only looks good but also feels comfortable to wear.

From the softness of the fabric to the seamless fit, every aspect is carefully considered, enhancing the wearer’s experience. Moreover, TOUJOURS understands the importance of the intangible aspects of clothing—the feeling of confidence and joy that comes from wearing something well-crafted and thoughtfully designed. The brand seeks to imbue each garment with a sense of joy and positivity. Enriching the wearer’s daily life with a touch of style and sophistication.

In essence, TOUJOURS is more than just a clothing brand. It’s a celebration of everyday living through fashion. With its focus on quality, comfort, and style, TOUJOURS invites you to embrace each day with confidence and flair, knowing that you’re dressed in garments that are as beautiful as they are functional.